BYBORRE : EDITION8™
We are living in times when many buzz word & phrases are bandied around by brands in the apparel sector, pertaining to their existence on a higher plane of intelligence and righteousness attempting to gain recognition, friends and reserve a place for themselves at the proverbial 'dinner table' . Eco, environmentally, neutral, circular, ethical, transparent, are all over regularly used adjectives and adverbs, more often than not delivering something underwhelming and unsubstantiated, as a vast majority of this hyperbole is ironically transparent and subsequently seen through by the industry and consumer alike, as nothing more than marketing rhetoric designed to convince, curtail; and make the sale /
One word that tends to be excessively utilised at ’the sustainable table’ is conscious, referencing an 'attitude within thought & practice, suggesting considered ‘slowly but surely’ trajectory tactics when immersed in the creative process … few brands can truly attest to be conscious from top to toe, BYBORRE however, is an exception.
As a result of the meticulous, painstaking obsession with the minutiae details prevalent from conception to design, the BYBORRE team are truly the definition of conscious, everything is considered and scrutinised to ensure a commitment to ‘good practice' and allow for sublime creativity. The latest offering from the Amsterdam studios of BYBORRE is Edition8, an exercise in conscious creativity, aesthetics and the pushing of raw materials to create conscious textiles.
Conscious of not only their devotion to good practice, the BYBORRE team have also it appears, become conscious of time as this collection was conceived exactly one year ago - you could set your watches by it. When the world decided to stop spinning on its metaphorical axis, this prompted BYBORRE to reinforce what they had already been questioning and to take a stand, done their way, in streamlining textile design, production processes and the subsequent outcomes. The resulting textiles and products follow a design brief which highlights mono ingredient yarn usage, prolonging of product lifespans and post use impact.
The ingredients for Edition8 consist of trusted BYBORRE fundamentals such as the signature Tapered Cropped Pants, Loose Hoodie and Weightmap Sweater. Adjacent to these updated staples, Edition8™ introduces an all new knit type -The O2L™- which is an open-interlock 2 layered structure that has a mesh-like texture on both the front and back layers of the textile, which connect and lock into each other, especially engineered by their knitlab team to create a performing, breathable material which can adapt artworks and graphical elements through its physical structure.
Edition8 is a sophisticated yet aesthetically demure approach regarding the usage of the Studio BYBORRE’ innovative textile inventory.
There is the noticeable addition and introduction of an all new tailored suit, holistically executed in its engineered knits, demonstrating the applicability of the brands textile technology for luxurious category inclusion, a defined exercise in the purveyance of clean lines & garment sophistication.
Within Edition8 is the recurring Gore-Tex capsule, with the Field Jacket, Weightmap Cropped Pants making their return and introductions of new items such as a light weight Cardigan, further defining the brands new codes of comfort as BYBORRE strategically combines Gore’s water repellant Infinium™ textiles, with their soft and breathable product technologies where they allow for optimum breathability and wide range of movement.
The first items of the collection have been launched on shop.byborre.com, and are set to release with global BYBORRE retailers in the coming weeks.
TNO words of wisdom : Tone down, tune in, cop it ...