LACOSTE X AWAKE NY
Angelo Baque’s near-decade-old Awake NY is quintessentially New York. True to its core, the brand teamed up with Lacoste and just released a collection that brings a sense of New York City’s five boroughs unparalleled vibrant atmosphere and cultural scene — and the youth that inhabits it and makes it what it is — to the authentic French sports heritage of the “crocodile” brand. In hues of deep greens, blues, reds and off-whites, classic tees are made of polo-like cotton piqué, and crewneck sweatshirts and fleece bottoms come in relaxed fits, making a nod to the 90’s distinctive way of dressing.
Diving into Lacoste’s archives when designing the capsule, Baque revamped some of the brand’s old staples to fit his audience. “Their preppy aesthetic is very different from our own. Accessing the archives and immersing myself in Lacoste’s heritage really inspired us to create something that’s both versatile and functional. Any two pieces from the collection can be paired together,” Baque commented.
“Lacoste’s collaborations are an opportunity to bring together creative worlds that are seemingly opposed to each other. It’s about co-creating, pushing the limits, reinventing Lacoste ad infinitum. This is the very essence of cultural dialogue; from two different languages, we create a third,” said Louise Trotter, Lacoste Artistic Director.
The Lacoste x AWAKE NY collection is now available to buy on both brand’s websites and selected retailers worldwide including Union LA, SSENSE, END. Clothing, Dover Street Market Ginza and more.
