MERRELL 1TRL : TRAIL RIDER, A BOND TESTAMENT TO THE DEPTH OF DEDICATION

For SS24, Merrell 1TRL revisits its iconic Moab line with a fresh collection of archival classics, advanced designs, and innovative reinterpretations of trail performance.

The centuries-old bond between humans and horses, built on strength and serene immersion, mirrors the enduring dedication seen in Merrell's Moab line. Trusted by generations, the Moab series continually pushes the boundaries of trail performance.

Explored through this Mutualism, Merrell showcases the Mesa LuxeEco, Speed 2 Vent 2K, and Speed 2 GORE-TEX BL 3 models against the backdrop of a distressed and authentic equestrian centre. Here, the 'Resident Outsider' follows their path, highlighting the profound connections between humans and nature.

In this setting, the campaign captures the rider tending to their horse, embodying the spirit of dedication and harmony. The visuals, featuring the rider and horse in motion, emphasise speed and endurance,showcasing the deep bond and mutual respect between them.