MODULAR OCEAN SURVIVAL: HH-118389225-211
Going backwards to manifest positive forward momentum in the creative sphere is a trusted technique to ascertain both new direction and aesthetic, although to ensure the homage to the past meets authenticity and marries up with intuitive and modern design technique, there needs to be a level of definitive intelligence and 360 degree empathy to what is being driven towards.
Helly Hansen has a pantheonic, vast history of creating performance-driven & professional-grade gear and the subsequent advent of HH-118389225 code name “archive” is the embodiment of this rich and venture woven past, with a polite and deserved nod to the archive from where the mood-boards are constructed to enable conscious reworking into premium future-modern capsule collections. It's a meticulous process and incredibly detailed, from inception to arrival on the shop floor, with each range taking individual delicate detailed cues from dormant historic product lines, specific details, and moments in the brand’s rich tapestry-esque timeline.
For SS21/“211” its ‘gonna get a little bit nautical’ … the subsequent ‘21 capsule draws inspiration from Helly Hansen’s one hundred and forty year history in mercurial technical sailing apparel, where the creation of life vests for a myriad of ‘real life situations and environments' have been a consistent brand M.O. in the past - and its no less than the truth that the future archive collection is both complimentary and 21st century on point.
Prevalent in the range is the word ‘LIFE’ as HH has, and is all about living, nurturing, protecting and in the case of a nautical tech range ‘saving’ life …
Peaking the interest here are the “Sailsafe inflatable race” & “rider” life vests that seek and succeed to anchor the capsule collection’s highly detailed range of outerwear. Both the life jackets are tested and developed in the most demanding of meteorological conditions and are certified to ( International Organization for Standardization ) ISO 12402-3 & ISO 12402-5. Making them the professional-grade sailors protective apparel of choice.
The presence of innovative technology is viscerally omnipresent in each product, and this SS21 capsule embraces the vests visual aesthetics but also hones in on and utilises their professional-grade fabrications. Details such as 3 layer shell technology, ultrasonic taped seams, 3M reflective detailing, concealed spray-hoods, attention whistles and interchangeable utility bags that attach to multiple key styles. It’s like a platform game with levels … depending on how deep you want to go … those who are a less inclined to geek out on detail can opt for a heavyweight basics range that feature their own detachable chest bags and concealed pockets.
TNO ARE GEEKING ON :
the “HH ocean coat” which features technical 3L performance shell fabrication, concealed spray-hood and a raised cowl collar in line with the brand’s other other sailing apparel to ensure maximum face protection while retaining a greater field of vision on the seas. The “HH ocean coat” also features a detachable bag which can be worn three ways on the jacket or removed for separate use.
The “HH SeawaY Jacket” features 2l technical fabrication and details such as drain-able mesh pockets, attention whistle, reverse large scale map pockets and 3M reflective taping across the garment for heightened visibility.
The “HH ocean vest” utilises prominent visual elements of the “Sailsafe inflatable race” vest and is packable into the garment’s external zipper. While the internal info graphics highlight the style’s versatility and sailing heritage.
The Helly Hansen HH-118389225-211 collection will be available at STORM COPENHAGEN and other global stockists in limited numbers from NOW 2021.
