UNDEFEATED TEAM UP WITH BIRMINGHAM CITY FC
Birmingham City Football Club has announced global streetwear brand UNDEFEATED as the club’s new principal partner and sponsor. UNDEFEATED will be creative director on all future strategic merchandise and other marketing projects between the brand and the club, creating unique experiences for Birmingham City fans.
UNDEFEATED, founded in 2002, will be stepping into the football partnership world for the first time, with its iconic five-strike logo featuring on the Men’s and Women’s home and away shirts, as well as across the club’s training range for the 2023/24 season. It will be the first time in the club’s history that the same brand appears on the Men’s and Women’s jerseys simultaneously.
The partnership is the first since Knighthead Capital Management LLC (“Knighthead”), as the sponsor of Shelby Companies Ltd, assumed responsibilities for all operations of the club. The collaboration between Knighthead, UNDEFEATED and Birmingham City is an example of what fans can expect from the club moving forward.
