VIA PIAVE 33 EPHEMERAL STORE SUPPORTED BY THE NEW ORDER

VIA PIAVE 33 recently opened a one-day limited store through a designed immersive Experience presenting its Universe in Tokyo. For this special occasion the brand created a new Conceptual kit about Aromatic ritual exclusively available in Tokyo together with a selection of garments and objects. VIAPIAVE33 is an Italian Lifestyle brand launched in 2021 as an art project by Alessandro Spaggiari, Elisa Bettella, and Francesca Spaggiari. Since then, it has been expressing its vision through a wide range of products including unisex apparel collections, objects, accessories, and body care items, promoting ideas for a new Lifestyle. Following events in Milan, Paris, and Seoul, this marks the brand’s debut in Japan with a designed immersive Experience and Ephemeral Store. This activation is made possible through a collaboration with THE NEW ORDER, an independent magazine distributed globally. Exclusive collaboration objects with THE NEW ORDER were made available with a limited edition issue of the magazine with a VIAPIAVE33 cover while these items will be available online soon.