HH-118389225-222
While Helly Hansen’s most recent forward-looking line HH-118389225 dived into the brand’s solid 140-year foundation developing technical sailing and mountain apparel in its previous capsule, for AW22, it explores these archives — and the creative possibilities that they offer — further.
The sleek-looking, cutting-edge new designs come in the form of a variation of its already strong flagship 3-in-1 modular parka, a new range of down outerwear and the introduction of a technical 3L shell pant. And, as it’s been since the line’s creation, the AW22 remains modular at its core. No surprise, then, that the brand’s now iconic interchangeable Storm Hood comes back in force — this time in a camo pattern of striking orange and muted grey, black and white.
Said Storm Hood is also to be found on the newly introduced Modular Down Coat in a re-engineered, down-filled version to match the coat, and to keep those who brave the cold outside toasty warm. Similarly, the pair of waterproof 3L shell pants features adjustable fastenings at the cuffs, making it a handy option as much on the slopes as on the streets.
By re-working Helly Hansen’s key advancements in functional wear with a more refined, conceptual visual aesthetic, HH-118389225 does, after all, what the brand has always done — it makes clothes tailored to people’s needs. And with commuters rushing around to make ends meet, escaping into the outdoors whenever they get a chance, well, modularity comes as a necessity.
The Helly Hansen HH-118389225-222 collection will be available later this fall at stockists such as Matches, LN-CC and SSENSE.
