NORSE PROJECTS AW22

The first instalment of Norse Projects’ AW22 collection sees classic Americana outdoor gear reinterpreted to reflect the brand’s Nordic aesthetic. Posed atop some breathtaking cliffs of the Kullaberg peninsula, Sweden, the outfits blend in with the surrounding flora. Driven by the brand’s maxim “Created for Life - Good for All Seasons”, the collection’s offering champions functionality and seasonal adaptability. Reimagined classics like padded vests, chunky knit jumpers and plaid flannel overshirts are expertly and beautifully crafted, and will stand the test of time /

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