TNF PURPLE LABEL: ROOTS IN THE WIND

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"ROOTS IN THE WIND” is the soon to come The North Face Purple Label drop / collection, once again blessing the lucky ones with what they want: invested references and nuances suggesting the rugged trail to the line up of the military all whilst shaking hands with laid back silhouettes of premium ‘causality & cool’, making you yearn for Venice beach promenades and deep pine forest clearings /

If The North Face Purple Label was a piece of music it would be a whisky blend of Flamenco Sketches meets 93 til infinity into a Roy Ayres sunshine jam. It’s fundamentally Good clothes for Good people with a GOOD vibe, seriously laid back and tailored to suit you whether you be in the metropolis, on the beach, under the boardwalk, the skatepark or on that trail in Yosemite, TNFPL got you!

Fabrics and fits take turns in being the headliners with luxe fleece’, 65/35 for the wind and rain, and textural cottons replacing conventional denim and the corduroy chatting with down chambers don’t feel out of place. Detail is minutiae and meticulous, so to the naked eye what you see is relaxed and comfortable attire yet beneath and behind the seams is alchemy. Paradoxically lightweight can meet heavyweight and get along with no raised eyebrows — yes, it’s oxymoronic, but yet oh so on point.

This brand takes 'something from everyone yet nothing from nobody’. The AW21 arrival is soon friends, so keep your eyes peeled and ears to the ground cos it’s a coming round the mountain when it comes…

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